Instagram can be a very powerful tool that gives your marketing leverage to enhance your brand by engaging more followers, however, there is yet another question that you might want to ask, does having an Instagram business profile totally worth it?
Should you follow the process to get your brand’s much-deserved identity as a business in this already crowded social media platform? Or is it better to save yourself from the troubles that come with it and just leave it be?
These questions are the common things that a lot of business owners and brands that are small that are asked when it comes to deciding to whether or not have an Instagram account or not at all.
An Instagram Business Profile is a type of an Instagram account that creates an easier way for your followers to recognize your Instagram feed as that of a business profile rather than a profile of an average user or an individual who has an Instagram account. You have to look for the blue checkmark to identify yourself to have a verified account, which is the fastest way to tell whether or not a specific Instagram account should be set up as a business profile in order to look at the bio, some even resort to buying Instagram followers and likers or compra likes instagram 2019 to make their business and brand more noticeable and easy for people to follow it knowing that people are more interested in profiles that already have a huge following.
The advantages of having an Instagram Business profile has tons of advantages if you run a business and you want to promote a certain product or service to your target market and you want it to expand and widen your reach to people who have an interest to what you serve.
If you want to learn how does having an Instagram Business Profile helps your business, check out some of its most notable advantages in a short list below.
- Leverage for your business bio- If you would ask any marketer about having an Instagram Business Profile, for sure they will tell you to set up one, however, they will also advise you not to overcrowd it with your entire business bio or profile, instead, you should limit it to 150 characters and the rest of your business information should be read on the landing page of your website by providing them link to it. Having an Instagram business account will give you leverage to maximize your business profile because you can easily expose your business profile to millions of users if you market it correctly.
- You can run advertising for brand awareness- Just by simply posting your products or service through photos or 30-second videos on your Instagram business profile, you can certainly market it to your audience as well as the entire Instagram community which is at par of Facebook’s current number of users which reaches to more than a billion people. With this, you can easily create awareness of your business’ brand.
- Easier to get followers insights-The insights and analytics are some other helpful features that you can benefit from having an Instagram business profile because you can easily get a glimpse of your followers’ preferences and likes as well as impressions, engagements and some statistics on your posts which helps you determine to have a decision-making skills for your business.