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The coronavirus outbreak and lockdown conditions have brought mixed fortunes to online-dating platforms like Tinder, according to its chief executive Elie Seidman. On the one hand, user engagement is up, a trend other dating apps have reported too. Tinder users made 3 billion swipes worldwide on Sunday 29 March, the most the app has ever recorded in a single day. There has been a "dramatic shift" in behaviour metrics which are normally stable, says Mr Seidman. However, the economic impact of lockdown means people have less money to spend. This is not such good news for Tinder, which is free but relies on premium subscriptions for its revenue.
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On the one hand, user engagement is up, a trend other dating apps have reported too.

This is not such good news for Tinder, which is free but relies on premium subscriptions for its revenue. The changes to dating brought in by coronavirus lockdowns have merely accelerated a generational change the company was already tracking in focus groups, says Mr Seidman.

The video call service messabe operate on a double opt-in policy, so both sides of the match would have to agree to it. You can follow reporter Dougal on Twitter: dougalshawbbc Related Topics.
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Tinder is planning to roll out its own video dating function in June, says Mr Seidman. The year-olds ing the app now, unlike their predecessors who ed inhave grown up immersed in social media apps and see that virtual world as something quite natural, he explains. The coronavirus outbreak and lockdown conditions have brought mixed fortunes to online-dating platforms like Tinder, according to its chief executive Elie Seidman.
But the vast majority of its revenues come from just 6 million subscribers who pay for the "gold" service.
Love in the time of the coronavirus: dating apps are growing and becoming more virtual
The changes to dating brought in by coronavirus lockdowns have merely accelerated a generational change the company was already tracking in focus groups, says Mr Seidman. However, the economic impact of lockdown means people have less money to spend.
This is not such good news for Tinder, which is free but relies on premium subscriptions for its revenue. However, the economic impact of lockdown means people have less money to spend. The year-olds ing the app now, coorna their predecessors who ed inhave grown up immersed in social media apps and see that virtual world as something quite natural, he explains.
There has been a "dramatic shift" in behaviour metrics which are normally stable, says Mr Seidman. For this xites the company has been working on making Tinder less of a place to organise "hook ups" offline and more of a place to hang out online, to get to know people.

It will be free and supported by a team of moderators. For this reason the company has been working on making Tinder less of a place to organise "hook ups" offline rating more of a place to hang out online, to get to know people. But the vast majority of its revenues come from just 6 million subscribers who pay for the "gold" service.

You can follow reporter Dougal on Twitter: dougalshawbbc Related Topics. The other issue that will become clear with time is whether kessage popularity of virtual dating, by video call, is here to stay, once physical meet-ups with strangers become more possible. The video call service will operate on a double opt-in policy, so both sides of the match would have to agree to it.
It is trialling virtual spaces and live events where people can meet and match on the platform, like Swipe Nights and quizzes. Tinder users made 3 billion swipes worldwide on Sitew 29 March, the most the app has ever recorded in a single day. It will be free and supported by a team of moderators.

The rate at which it picked up those precious paying-users declined as lockdown struck. It is trialling virtual spaces and live events where people can meet and match fating the platform, like Swipe Nights and quizzes.

Tinder is planning to roll out its own video dating function in June, says Mr Seidman. The other issue that will become clear with time is whether the popularity of virtual dating, by video call, is here to stay, once physical meet-ups with strangers become more possible.
Meessage the one hand, user engagement is up, a trend other dating apps have reported too. Tinder users made 3 billion swipes worldwide on Sunday 29 March, the most the app has ever recorded in a single day.
Coronavirus: tinder boss says 'dramatic' changes to dating
The coronavirus outbreak and lockdown conditions have brought mixed fortunes sitse online-dating platforms like Tinder, according to its chief executive Elie Seidman. The rate at which it picked up those precious paying-users declined as lockdown struck. There has been a "dramatic shift" in behaviour metrics which are normally stable, says Mr Seidman.